New Softlips® Oasis lip balm is made with fruit-infused water flavors and Water-Lock technology for soft and beautiful lips! HORSHAM, Pa., Sept. 10, 2019 /PRNewswire/ — Find your oasis! Softlips® lip balm, a premium leader in lip care, offers an innovative twist on lip hydration with the brand’s latest portfolio addition: Softlips® Oasis, a lip balm that seriously moisturizes lips with its refreshing real fruit extract formula infused with: Softlips® Oasis exclusive Water-Lock technology hydrates for up to 12 hours to keep lips soft and smooth all day while helping prevent sunburn with SPF 15. “In order to bring to market our best hydrating lip balm, the R&D teams of Mentholatum USA and Rohto Japan partnered to create a new Softlips® product that both attracts moisture to the lips and locks it in. Most other lip balms create a moisture barrier that does not allow environmental water to add to lip moisture the way Softlips® water-lock technology does, so this is true innovation!” says Erick Estrada, Head of Marketing, The Mentholatum Company, a division of Rohto Pharmaceutical Co., Ltd. “Also, the new Softlips® Oasis lip balms provide awesome fru...